UI/UX Design and Branding
HYVE is a lifestyle application for travelers, allowing users access to everything they need before, during and after their travel. We designed everything for HYVE from the ground up, including the naming of the business. The business is a group of companies that were acquired by a publicly traded entity out of Canada. The original name was focused too much on in-room entertainment and VOD. We knew that the name would pigeonhole them into one vertical, when they were trying to tackle multiple verticals and become a lifestyle application.
When the company acquired multiple products, they had to evaluate what to use and what not to use on the HYVE system. We evaluated everything, to see what a user would actually use. There were a ton of features of each product that we thought were useful so, we picked a bunch of features and incorporated them into a new UI design, opening HYVE up to a larger market potential. Although the travel industry is just an entry point for the business, their business plan and growth potential is exponential in the market that needs a serious facelift.